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New APAC managing director for Emarsys

Adam Ioakim has been named as the new managing director Asia Pacific for Emarsys.

Emarsys is a marketing platform designed to accelerates customer engagement strategies to deliver rapid business outcomes.

Ioakim will be based out of Sydney, and will be responsible for driving strategic business growth plans and excellence in operations across the Asia Pacific region. 

He brings almost 20 years experience in retail, technology, professional services and general management to his new position. 

Prior to joining Emarsys, Ioakim spent 10 years at retail intelligence firm ShopperTrak, most recently serving as general manager, Australia and South East Asia.

During his time at ShopperTrak, he led the expansion of the business into Asia Pacific and Japan, working with global retail brands to drive revenue growth and reduce operational costs. 

"We are very excited to have Adam join Emarsys for this next chapter of his career," says Andrew Fullerton, chief revenue officer at Emarsys. 

"Asia Pacific is one of the fastest-growing markets for Emarsys and Adam brings the industry knowledge and depth of retail understanding to steward the business in this exciting phase of growth," he explains. 

Ioakim says a key reason he decided to take up the role at Emarsys is the team's dedication to driving continuous value for its customers.

"I am thrilled to join the company as it continues to lead an industry that is constantly evolving and rising to meet new challenges," he says. 

"I firmly believe Emarsys is strongly placed to deliver the solutions that retail, e-commerce and travel brands need to provide the seamless, personalised experiences consumers today demand," Ioakim adds.

The company also announces that Heath Barlow, market lead and director for Australia and New Zealand, will relocate to London to lead Emarsys in the United Kingdom, Nordics and Benelux as managing director from January 2020. 

 "Over the past three years, Heath has made a massive contribution to not only our Australian and New Zealand business, but also to our customers and partners," Fullerton says.

"There is no one better suited than him to lead our UK, Nordics and Benelux businesses into the future."

 Emarsys' software enables personalised, one-to-one interactions between marketers and customers across a variety of channels, and is designed to build loyalty, enrich the customer journey, and increase revenue. 

Since 2000, Emarsys has helped over 2,200 brands in over 70 countries to connect with three billion customers around the world. It delivers more than 350 million personalised interactions across email, mobile, social, and web, leading to millions of daily purchase events on its software.